STFU, Conservatives
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

Onemillionmoms.com's statement complaining about Ellen DeGeneres being the new spokesperson for JC Penny.

What’s really funny is that shaking off the old homophobes and “traditional families” is actually a major part of their brand revitalization. Their new CEO is an ex-Apple executive (it’s the guy who invented the Genius Bar) with some grand plans to make JC Penney into the anti-Macy’s.

And let me tell you, pissing off conservative moms is the first best step to making your brand cool again.

-Joe

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